Yaupon Teahouse + Apothecary Skincare Campaign
Yaupon Teahouse + Apothecary is a tea company in Savannah, Georgia that harvests the only American native caffeinated plant. In collaboration with two classmates, we ran a 3-week brand awareness campaign on their Instagram that showcased Yaupon's skincare line. Our goal was to increase reach and impressions by 100% which we accomplished at the end of the 3 weeks with an increase of 286%
