Collaborating with two classmates and a local boutique, my team spent 10 weeks creating and executing a social media campaign showcasing Edgewater's Fall clothing collection. Our goals were to create a stronger social media presence and give Edgewater a stronger brand identity. We initially wanted to increase Instagram and Facebook engagement by 2%. We ended up surpassing those goals and reached engagement rates of 5% and 52%. Along with Instagram and Facebook, we created a TikTok account for Edgewater and were able to gain 25 followers by the end of the three weeks.