Madhappy is an American apparel and lifestyle company founded in 2017. The company was founded with the goal of creating experiences and goods that uplift people physically, psychologically, and spiritually. The mock campaign I created named "Camp Madhappy," aims to emphasize the brand's message of creating clothing that uplifts customers, evoking feelings of joy, relaxation, and community. This campaign will be themed around the nostalgic and joyful essence of summer camp.